Marketers ought to be aware that some consumers are suspicious about the phenomenon known as “behavioral targeting,” a new report from eMarketer states.

Called “Behavioral Targeting Attitudes: The Privacy Issue,” the report released Friday explores the digital ad strategy, which collects consumer information and uses it to serve up ads …

Source [The social]

Share This

Share This

This entry was posted on Monday, July 7th, 2008 at 2:12 am and is filed under Social Media and Tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.