For the first time, iStockphoto has revealed how much money it pulled in by licensing big numbers of photos, videos, and other imagery for relatively small fees, and how much it paid out to the producers of that content.
In a forum posting Tuesday, iStockphoto head honcho Bruce Livingstone stated the Getty Images subsidiary had 2007 revenue of $71.9 million, and it paid $20.9 million to those who contributed the imagery it licenses.
That’s a pretty interesting illustration of what user-generated content can sell for, at least in one context.
“We are now selling an image every 1.4 seconds through this industry-changing marketplace,” Livingstone stated in the posting.
Getty is in the process of going private in a $2.4 billion deal announced in February.
“One thing we’ve always had to keep close to our chest is our financials. Maybe it’s our Canadian background, but we’ve always found it a bit cheeky and rude to discuss money,” Livingstone said. “With the current announcement that Getty Images is going to be a private company owned by management, employees, and Hellman & Friedman, you’ll see lots of numbers floating around about iStock’s financials.”
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