Amazon.com unveiled a new text-messing shopping service for mobile users on Wednesday, adding a mainstream player to the mix of companies that offer shopping to-go.
Amazon TextBuyIt is designed to let mobile users shop, compare prices and buy products from Amazon.com.
Shoppers send a text message to “Amazon” with the product name, search term, UPC or ISBN code. The ecommerce giant will offer up matching products, as well as prices. Buyers can purchase products by replying to the text message and punching in a single digit number next to the desired item. Amazon will then call users to confirm their order.
Amazon, however, is not alone in offering a mobile shopping service. mShopper, for example, launched in 2007, allowing users to shop and purchase products from their mobile devices.
The difference, however, is Amazon is a pioneer in the ecommerce space for consumer products and its category line up is vast.
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