(Credit: Bluepulse)What’s the difference between Bluepulse and Facebook Mobile, MySpace Mobile? Unlike the others, whose services were adapted from the Web site to the WAP site, Bluepulse was born on cell phones, its engineering team focused solely on designing a easy, useful social network anyone can use on a Web-ready phone.
New features
Three new features keep to the mantras of simplicity and quick broadcasting while also adding convenience. Users are now able to import friends’ e-mails from Yahoo, Gmail, Hotmail, and AOL by either cherry-picking friends or importing them all. While there’s a way to add friends by searching for their phone number, name, e-mail address, or Bluepulse login later on in the process, the new feature begs for a search field to keep the socially promiscuous from thumbing through 20 pages of friends.
A second new addition takes the form of a daily summary of your activity feed, sent to you via e-mail or SMS if you haven’t logged on to Bluepulse for 24 hours. This complements a feature already firmly in place, the optional SMS or e-mail alert you receive when you receive, for example, an invite request or message. The friends you’ve imported via e-mail will receive something similar to this in their in-boxes every time you send them a message via Bluepulse, but don’t worry, they have the ability to opt out.
A selection of seven emoticons make up the final addition to Bluepulse’s mobile social network. Now users can choose “pixs” instead of “text” to send one of these smilies to anyone in their network. Like IM, I’d like to be able to mix images with words, but CEO Ben Keighran cites technical reasons why Bluepulse is currently holding back.
(Credit: MySpace)“A lot of browsers can’t handle text and photos,” he stated. An image appended by more than four or five words can break easy mobile browsers, he says, but creating a full-blown emoticon and text set for choose phones is definitely an option.
MySpace Mobile Web
Bluepulse isn’t the only social network with a mobile presence to get work done. Earlier this month, MySpace Mobile Web left beta and made its massive push as a much richer mobile app than the beta. Plus, deals with Sprint and Verizon make it much easier for users to directly access their MySpace content as a shrotcut from the phone’s Web portal. MySpace Mobile Web users can update their profiles, post blogs, peruse pics, and send and receive messages from these shortcuts or by pointing the cell phone browser to m.myspace.com.
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