(FranchisePick.Com) Susan Gunelius over at brandcurve has an interesting post on McDonald’s new employee blog, Station M. Check it out:
McDonald’s - Bra
nding from the Inside Out by Susan Gunelius on March 12th, 2008
What better way to boost your brand image than by starting from within? I always tell clients that one of the most important aspects of building a successful brand is making sure your employees comprehend and live your brand promise. McDonald’s (NYSE: MCD) is buying into that strategy with the launch of Station M, the McDonald’s employee blog.
Station M will connect employees at nearly 15,000 McDonald’s locations… READ ON
Other franchise stories on brandcurve:
- McDonald’s Promotes Healthy Menu on Billboards
- Excessive Brand Extensions Can Dilute Your Brand
- McDonald’s Fights the Dictionary Definition of McJob
- Promote Your Business with Co-Branding
- Children Prefer McDonald’s Over Generically-Wrapped Food
Pic © AdamL212 via Flickr
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