(FranchisePick.Com) Despite reports of slowing sales, franchisees in distress and the cooling of the “meal assembly kitchen” franchise before it finished preheating, the founders of meal prep franchise Cena are bullish on growth, according to this article in the Spokane Journal:
Meal-prep chain serves up success
Spokane-based Cena has sold franchise rights for 33 outlets
What began here as a single meal-preparation store on the North Side in 2004 has quietly become a fast-growing franchisor with 23 outlets in 17 U.S. states and one Canadian provinceTami Badinger, who owns the company, called Cena Franchising Inc., with her husband, Bruce, says the couple always planned to create something more than a single store.We knew from the moment we thought of it, we wanted to franchise,” she states.
The following year, they sold their first franchise, to a couple in Elk Grove, Calif.
Now, with 22 franchise openings plus the original store under their belts, the Badingers plan to expand further, despite industry projections for slow growth in their niche. Seven Cena outlets are expected to open across the U.S. within the next month or so, and franchise rights have been sold for four other new stores, bringing the total number of franchises the company has sold to 33.
In all, Cena Franchising anticipates to open about 17 franchise outlets this year, Badinger states, giving it a total of 40 outlets. Read the entire article.
Are you familiar with the Cena or the Cena franchise? Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling? Leave a comment; share your thoughts.
Tags: , CENA, cena franchise, franchise, franchising, MAK franchise, meal assembly franchise, MEAL PREP franchise
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