(FranchisePick.Com) Cena, a growing meal prep (”Meal Assembly Kitchen”) franchise opportunity was founded by foreign language instructor Tammy Badinger, who opened her first unit in 2005 and began offering franchises within less than a year. Unlike many others in the industry, Badinger is pretty proud of her numbers. We’ve extracted the Cena franchise and industry numbers from a current article (Meal-prep chain serves up success) in the Spokane Journal, transposed them for no good reason, and display them here for your review and comments (please leave below):
2005: Year first store opened
2006: Year first franchise opened
22: Cena locations currently open
7: Cena franchises to open this month*
17: Cena franchises to open in 2008*
1,123: meal-preparation outlets in the U.S. in 2006 **
1,353: meal-preparation outlets in the U.S. in 2007**
14: entrees available at Cena stores at any given time
$260: Typical cost to assemble 12 meals that serve 2-6 people each
$4: What that comes out to per serving
$15: Typical cost of a Gourmet to Go pick up meal for 2-3 people
$5-7: What that comes out to per serving
$200K: Estimated cost to open a Cena franchise location
$170,000: The cost of inventory, equipment, and furnishings.
$30,000 The Cena franchise fee
5% Ongoing Cena royalty fee (on gross sales)
2% Ongoing Cena marketing fee (on gross sales)
10: # of years of franchise agreement
3-4: # of employees of typical Cena meal prep franchise outlet
1200 - 1800: square footage of average Cena franchise location.
100: # of regular customers spending $150 a month needed for a franchise to be profitable [Badinger]
9: # of months it “generally takes” for franchisees to reach profitability [Badinger]
25- 65 Age range of typical customer, predominantly women with families. [Badinger]
6: # of Cena Franchising corporate employees.
+20%: Cena Franchising corporate revenue goal for 2008.
0-1: Number of years operating history prior to franchising
* Projected **Easy Meal Prep Association
Are you familiar with the Cena or the Cena franchise? Is Cena succeeding where other meal prep franchises are struggling? Leave a comment; share your thoughts.
Entries (RSS)