(FranchisePick.com)

Share This

Share This

(FranchisePick.Com)

Share This

Share This

(FranchisePick.Com)

Share This

Share This

 (FranchisePick.Com)  Cena, a growing meal prep (”Meal Assembly Kitchen”) franchise opportunity was founded by foreign language instructor Tammy Badinger, who opened her first unit in 2005 and began offering franchises within less than a year.  Unlike many others in the industry, Badinger is pretty proud of her numbers.  We’ve extracted the Cena franchise and industry numbers from a current article (Meal-prep chain serves up success) in the Spokane Journal, transposed them for no good reason, and display them here for your review and comments (please leave below):

2005:  Year first store opened 

2006:  Year  first franchise opened 

22:  Cena locations currently open 

7:  Cena franchises to open this month*

17:  Cena franchises to open in 2008*

1,123: meal-preparation outlets in the U.S. in 2006 **

 1,353:   meal-preparation outlets in the U.S. in 2007**

 14:   entrees  available at Cena stores at any given time

$260:  Typical cost to assemble 12 meals that serve 2-6 people each

$4:  What that comes out to per serving

$15:  Typical cost of a Gourmet to Go pick up meal for 2-3 people

$5-7:   What that comes out to per serving

$200K:  Estimated cost to open a Cena franchise location

$170,000:  The cost of inventory, equipment, and furnishings.

$30,000  The Cena franchise fee
5%  Ongoing Cena royalty fee (on gross sales)
2% Ongoing Cena marketing fee (on gross sales)

 10:  # of years of franchise agreement

3-4:  # of employees of typical Cena meal prep franchise outlet

1200 - 1800:   square footage of average Cena franchise location.

100:  # of  regular customers spending $150 a month needed for a franchise to be profitable [Badinger]

9:  # of months it “generally takes” for franchisees to reach profitability [Badinger]

25- 65  Age range of  typical customer, predominantly women with families.  [Badinger]

6:  # of Cena Franchising  corporate employees. 

+20%:   Cena Franchising corporate revenue goal for 2008.

0-1:  Number of years operating history prior to franchising
*  Projected  **Easy Meal Prep Association

Are you familiar with the Cena or the Cena franchise?  Is Cena succeeding where other meal prep franchises are struggling?  Leave a comment;  share your thoughts.

Share This

Share This

Share This

(FranchisePick.Com)  Related:  Cena Meal Prep Franchise Claims Business is Booming, Cena Meal Prep Franchise by the Numbers

When other “meal prep” or “meal assembly kitchen” franchises seem concerned with holding on to what they’ve got, meal prep franchise Cena is planning to increase corporate revenue by 20% in 2008. Cena Franchising Founder Tammy Badinger plans to open 7 new franchise locations in the next month, and 17 total this year.   Cena’s founder claims they know how to get customers in the door, and maximize their revenue by offering a variety of options, according to an article (Meal-prep chain serves up success) in the Spokane Journal:

Badinger states Cena should outperform the industry.
She states that Cena stores have profit centers that in some cases bring in as much revenue as the meals themselves, making the franchises unique in the industry. Those profit centers include full wine shops, bakery products, side dishes, and facility rentals.
Cena even sells its own signature coffee, an all-organic, free-trade blend roasted here by 4 Seasons Coffee Co., of Spokane. The coffee is fresh roasted to order for each Cena outlet.
Badinger says Cena prides itself on its selection of “a tiny better wines at very competitive prices,” and franchisees are encouraged to help customers pair wines with meals.
Cena outlets also can serve wine in the stores, so customers can sample wine as they put meals together.
Cena facilities can be rented for private celebrations, Badinger states. Corporations sometimes use a facility as a new twist on an office party, or as a team-building exercise.
“When you’re done, you’ve something to take home,” Badinger says.
She says franchisees also are encouraged to hold special events such as local wine tastings.
The events, she adds, aren’t very profitable, but introduce potential customers to the Cena concept.
“Our forte is getting people in the door,” she says. “Cena is a fun place to be. You can have a glass of wine and get some work done.”

…In addition to having customers put together meals themselves at the stores, Cena also offers a service, called Gourmet to Go, in which it prepares meals for customers to pick up, and that segment of the chain’s business is growing, Badinger says.

  Read the entire article.

Are you familiar with the Cena or the Cena franchise?  Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling?  Leave a comment;  share your thoughts.

Share This

Share This

Share This

(FranchisePick.Com)  Despite reports of slowing sales, franchisees in distress and the cooling of the “meal assembly kitchen” franchise before it finished preheating, the founders of meal prep franchise Cena  are bullish on growth, according to this article in the Spokane Journal:

Meal-prep chain serves up success
Spokane-based Cena has sold franchise rights for 33 outlets
What began here as a single meal-preparation store on the North Side in 2004 has quietly become a fast-growing franchisor with 23 outlets in 17 U.S. states and one Canadian provinceTami Badinger, who owns the company, called Cena Franchising Inc., with her husband, Bruce, says the couple always planned to create something more than a single store.

We knew from the moment we thought of it, we wanted to franchise,” she states.

The following year, they sold their first franchise, to a couple in Elk Grove, Calif.

Now, with 22 franchise openings plus the original store under their belts, the Badingers plan to expand further, despite industry projections for slow growth in their niche. Seven Cena outlets are expected to open across the U.S. within the next month or so, and franchise rights have been sold for four other new stores, bringing the total number of franchises the company has sold to 33.

In all, Cena Franchising anticipates to open about 17 franchise outlets this year, Badinger states, giving it a total of 40 outlets.  Read the entire article.

Are you familiar with the Cena or the Cena franchise?  Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling?  Leave a comment;  share your thoughts.

Tags: , CENA, cena franchise, franchise, franchising, MAK franchise, meal assembly franchise, MEAL PREP franchise

Share This

Share This

Share This

Out of the Gate: Endo Pharma shares rise
CNBC - This should mitigate some of the current investor concerns and rally Endo shares.” Endo now anticipates to earn $2.18 to $2.22 per share on $1.23 billion to $1.25 billion in revenue, up from a range of $2.10 to $2.15 per share on $1.22 billion to $1.24

Oil up near $99, Turkish incursion supports
Reuters - Oil’s March contract hit a record high of $101.32 on Wednesday, taking it near its all-time inflation-adjusted high of $102.53 hit in April 1980, boosted by a tide of investor cash chasing commodities as a safer investment option at a time of rising

Companies must give more details of exec pay
The Province - When an investor is looking at buying or selling [a company’s shares], this is an important input.” The new rules largely mirror changes already adopted in the United Says, where critics have lashed out at skyrocketing executive pay.

Solar sector set to shine through credit crunch
Reuters - This year will be a very volatile year,” said Sven Hansen, chief investment officer at clean technology investor Good Energies, which has about 7 billion Swiss francs ($6.38 billion) under management.

Parent of Palmyra company might end up for sale
Rochester Democrat and Chronicle - Steel Partners II LP, controlled by investor Warren G. Lichtenstein, proposed an acquisition of EnPro last June. But EnPro’s board rejected the idea, saying the company could obtain greater long-term value through its own acquisitions and investment

ThermoGenesis Corp. Announces Voluntary Recall of Selected Lots of AXP
Forbes - Investor Relations +1-916-858-5107, or ir@thermogenesis.com SOURCE ThermoGenesis Corp.

Company Profile for Music Shine Media, LLC
Forbes - Terence Fitzgerald Investor Relations Contact: Michael Rudy Phone: 425-922-0556 Email: michael@musicshinemedia.com Artistic Director Contact:

F.N.B. Corporation Executives to Present at Bank Investor Conferences
Forbes - HERMITAGE, Pa., Feb. 22 /PRNewswire-FirstCall/ — F.N.B. Corporation (NYSE: FNB), a diversified financial services company, this day announced that Stephen J. Gurgovits, Chairman and Chief Executive Officer of F.N.B. Corporation, and Brian F. Lilly

Russia’s UES starts taking bids for TGK-6 stake
Reuters - At the same time as the sale of the government stake, TGK-6 is holding a public offering for 31.2 percent of its shares, giving a strategic investor the chance to buy control of the firm, which provides heat and power to five regions in central Russia

Coldplay said to be releasing on EMI
Reuters UK - The album will be a key test for private-equity investor Guy Hands, who led a 3.2 billion pound buyout of EMI last year. He swiftly unnerved musicians by looking for ways to trim the fat in an industry known for its wanton excess and loss-making deals

Acrongenomics to Present at Leading Global Investor and Partnering
Forbes - Acrongenomics, Inc. (OTCBB:AGNM), this day announced that Mr. Patrick Gontard, Business Development Associate, will be presenting at the Sachs Associates 7th Annual North America Forum for Investing and Partnering in Biotech in Boston. The Company will

RevenueShares Investor Services Launches New Line of ETF Offerings
Forbes - “For investors using an S&P Index as a benchmark, RevenueShares ETFs deliver the benefits of a passively managed index investment with the upside potential of weighting the S&P Indexes by revenue,” explains RevenueShares Investor Services’ President

Share This

Share This