Is Super Suppers for Stupid Suckers? And Other Meal Prep Franchise ???s
Posted by: in Networking(FranchisePick.Com) Read related story: NYT on the Meal Prep Franchise: Hot Concept Gone Cold?. Get franchise information and review franchise opportunities at FranBest.com.
Do franchisees of Super Suppers feel like Stupid Suckers? Has Dream Dinners become the Nightmare on Elm Street? Will My Girlfriend soon be getting back her Kitchen? Has time run out for Supper Thyme USA? Will Pass Your Plate soon be passing THE plate?
Can the “Meal Prep,” or “Meal Assembly Kitchen,” or “Make It & Take It” franchise concept fail before we’ve decided what to call it? Meal Prep franchise companies such as Entrée Vous!, Entrees Made Easy, Mr. Food, Supper Thyme USA hope not. They’re launching creative strategies including premade food to go, health and diet meal preparation, and other ideas.
But it’s a bad sign for a food concept when even a woman named Cathy Chew, the Supper Thyme USA franchisee trying to sell her Council Bluffs, IA location, can’t make it work. Another bad sign is that, despite the myriad clever names, no seems to be able to craft a succinct explanation of what these places do.
I hope I’m wrong, but the meal prep franchise concept always hit me as a solution in search of a problem… and my preduction is that you’re going to begin seeing this supposedly “hot concept” turn colder than a Swanson’s TV dinner.
WHAT DO YOU THINK? IS THE MEAL PREP KITCHEN CONCEPT VIABLE? OR WILL THESE CONCEPTS BE THE NEXT MONUMENTS IN THE FRANCHISE GRAVEYARD? SHARE A MESSAGE BELOW.
Tags: dream dinners franchise, meal assembly franchises, MEAL PREP franchise, mr girlfriend’s kitchen franchise, super suppers franchise
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