Max Muscle is Franchising to the Max

26 01 2008

Max Muscle is Franchising to the Max

Posted by: in Networking

(FranchisePick.com) Max Muscle, a California-based sport nutrition company, plans to enter the North Florida territory as a part of their nationwide expansion.
“We’re going to give GNC a run for their money,” said Vince Bagni, a regional developer for Max Muscle.

Source: Florida This day

Nutrition chain muscles into Brevard

An Anaheim, Calif.-based sports nutritional chain plans to come to Brevard County as part of a nationwide expansion plan.

Max Muscle plans to open two franchise stores in Brevard in the next five years, said Vince Bagni, a regional developer for the company for its North Florida territory, which includes Brevard.

“We’re definitely scouting the area” for store sites and franchise operators, Bagni stated.

“We’re going to give GNC a run for their money,” he added, referring to General Nutrition Centers, a massive sports nutrition chain.

Joe Wells founded Max Muscle in 1990. He was a professional football player in the 1980s, and now is Max Muscle’s chairman and chief executive officer.

Wells’ partner is Sean Greene, the company’s president and chief operations officer. Greene, an amateur bodybuilder, attended the University of Florida, where he earned a bachelor’s degree in exercise physiology with an emphasis in human nutrition and a minor in business management, according to the company’s Web site.

Max Muscle is privately owned, and began franchising its stores in 2003. The company now has more than 100 locations across the nation. It has eight stores in Florida, including one on Sand Lake Road in Orlando.

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