(FranchisePick.Com) In honor of Martin Luther King Day, here are some of my favorite quotes from the dreamer credited with delivering the most powerful speech of all time.

More Quotes by Rev. Martin Luther King, Jr.

“Injustice anywhere is a threat to justice everywhere.” Martin Luther King, Jr

“Darkness can not drive out darkness; only light can do that. Hate can’t drive out hate; only love can do that.” Martin Luther King, Jr

“Nothing in the world is more perilous than sincere ignorance and conscientious stupidity.” Martin Luther King, Jr

“Our lives start to end the day we become silent about things that matter.”
Martin Luther King, Jr

“The ultimate measure of a man isn’t where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” Martin Luther King, Jr

Keep your dream alive. Happy Martin Luther King Day from FranchisePick.Com and the b5 Business Channel.

Check out these b5 Business Channel Martin Luther King tribute links:

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Also check out… Great quote on goalsetting and perfectionism at Interview Chatter.

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Quiznos started out with a brand strategy of being a step above competitors like Subway or fast food chains like McDonald’s (NYSE: MCD), but that strategy wasn’t working. Before things went too far south, Quiznos brought in a new CEO a year ago (January 2007) to turn things around, John Brenneman, who had a reputation for getting things done bouyed by his successful turnaround of Continental Airlines and Burger King.

Brenneman put together a team and started making changes. The verdict is still out about whether his efforts will turn Quiznos around or not, but he does seem to be heading in the right direction with the introduction of a low price sandwich a few months ago, the Sammie, that costs just $2.00. Other large changes include a focus on on the web orders and delivery. Many franchisees located near businesses believe the added cost to employ delivery drivers is worth it when they begin getting huge, regular lunch and meeting orders from those companies.

Quiznos will also launch a new advertising campaign voiced by actor Michael Clarke Duncan and using the tagline, “Mmmm, Quiznos love what you eat.” While I think the slogan is nothing new and frankly, boring, when it’s stated by Michael Clarke Duncan, it will probably sound a lot superior and be fairly memorable. I have to admit I’m disappointed by the new slogan though. For a company that’s trying to reinvent itself to stay competitive, this tagline seems lackluster and ‘been there, done that.’

What do you consider Quiznos efforts to stay afloat? Will they be enough? I actually had no idea that Quiznos delivers now. I’m going to check to see if my local Quiznos offers delivery service (not all franchises do). It’s rare that I would get a chance to stop and eat at Quiznos, but I just might call and place an order for delivery.

Tags: Quiznos, Sammie, Quiznos Subs, Greg Brenneman, Subway, Quiznos franchise, McDonald’s, positioning, reposition, brand, branding, rebranding, marketing

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