The March of Dimes has undergone a rebranding and on January 16, 2008, they launched a new logo and website to kick off the new look. First, www.MarchofDimesBaby.org went live offering swift answers to frequently asked questions about pregnancy and baby health. The organization’s signature fundraising event, WalkAmerica, also got a new name - March for Babies.
Next, a new logo in a more modern purple color coupled with a new ad campaign will focus on healthy babies.
The new logos for the March of Dimes and the March for Babies are below:
And here’s a reminder of what the old March of Dimes logo looked like:
What do you think? I like the revamped logo. I think it is more modern and a huge improvement, and frankly, I think anything that brings renewed attention to the March of Dimes is a good thing.
Tags: March of Dimes, Walk America, March for Babies, MarchofDimesBaby.org, nonprofit marketing, charity branding, cause marketing
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