Clorox announced yesterday that they have joined forces with the Sierra Club in marketing their new natural cleaning product line Green Works. Green Works labels will boast the Sierra Club logo and pay a fee to the non-profit.

Green Works will start appearing on store shelves throughout the country this month and the Sierra Club logo will start appearing on Green Works near Earth Day (April 22) this year.

The Green Works products will include: an all-purpose cleaner, a glass cleaner, a toilet bowl cleaner, a dilutable cleaner, and a restroom cleaner. All are at least 99 percent natural made from ingredients like coconuts and lemon oil. The cleaners are biodegradable, non-allergenic, cruelty free and packaged in recyclable containers.

The products have been allowed the “Design for Environment” certification from the U.S. Environmental Protection Bureau. And the launch of Green Works is significant in that it marks the first nationally distributed natural cleaner - Clorox is big business.

Sierra Club Executive Director stated, “One of the Sierra Club’s primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home. We’re looking forward to working with Clorox and the Green Works team to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle,” according to GreenBiz.

Many critics of the company best known for manufacturing bleach products see Clorox as just trying to cash in on green market trends. Case in point, their current acquisition of Burt’s Bees which many long time Burt’s fans called a sell-out rather than a buyout.

What do you think? Should we applaud green moves by a company that also produces environmentally damaging products? Is any green superior than none at all?

Via GreenBiz

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