When most people think of the brand name Clorox, the environment is not usually something they associate with that brand. Times are changing, and Clorox is trying to reinvent its brand as eco-friendly with its current acquisition of Burt’s Bees and its introduction of Clorox Green Works. According to The Dieline, even the new Clorox packaging is eco-friendly with a very eye-catching label design, and it’s completely recyclable.

Clorox Green Works is supposedly 99% natural. While I think the green coloring in the clear packages is a bit much and very reminiscent of other products already on the market, I have to give Clorox props for finally introducing an environmentally-friendly product.

I think the strong Clorox brand name coupled with the powerful trend related to buying eco-friendly products will make Clorox Green Works a successful competitor in the cleaning products category, but what I think will really give the brand extension a boost is the new packaging that’ll surely pop off store shelves. That Gerbera Daisy should really stand out.

I’m not sure what Clorox has planned in terms of advertising to support the nationwide launch of Clorox Green Works that kicked off today, but I think a strong ad campaign to drive awareness, along with the appealing packaging that should be easy not just to notice but also to recognize and relate back to the ad campaign, should boost Clorox Green Works sales swiftly.

What do you think?

Tags: Clorox, Clorox Green Works, eco-friendly products, environmentally safe products, recyclable packaging, brand extension, rebranding, new product development, package design

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Legg Mason raises capital with $1.25 bln note sale
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(FranchisePick.Com) FranchisePick.Com has established a PURE WEIGHT LOSS REFUND INFORMATION CENTER . FranchisePick.com is facilitating news information and discussions as a service to our readers; we’re not affiliated with Pure Weight Loss or LA Weight Loss in any way.

Some background: Just before Christmas, 2007, Pure Weight Loss (formerly LA Weight Loss) abruptly announced it was closing all its 400 centers nationwide by Jan. 4., 2008 leaving thousands of customers without a weight loss program - or the hundreds and even thousands of dollars they prepaid for Pure Weight Loss services and products. Even worse, Pure Weight Loss managers and employees - some who had worked for PWL for years - rang in the new year from the unemployment line.

FranchisePick.Com readers began complaining about shut centers before the media broke the story. The extent of Pure Weight Loss’ communication with its thousands of members was two vague press releases and a notice on its website, FranchisePick.Com began posting Pure Weight Loss news and discussions and finally established the Pure Weight Loss Refund Information Center. Check back often for the latest news and recommendations as posted by Pure Weight Loss members, ex-employees, and industry experts.

ACTIVE PURE WEIGHT LOSS DISCUSSIONS:

PURE WEIGHT LOSS REFUND INFORMATION

HOW MUCH DOES PURE WEIGHT LOSS OWE YOU?

Pure Weight Loss (L.A. Weight Loss) to Close All 400 Locations

PURE WEIGHT LOSS CUSTOMERS: SHARE NEWS & OPINIONS HERE

Contact List of Say Attorneys General

DEALS OFFERED TO STRANDED PURE WEIGHT LOSS MEMBERS

January 10th, 2008 Lindora Extends Offer to Stranded Pure Weight Loss Members
January 4th, 2008 Medifast Offers $55 Off to Stranded Pure Weight Loss Clients. Or Anyone Else.
January 4th, 2008 Pure Weight Loss Clients Courted by Jenny Craig, Weight Watchers, Medifast, and NutriSystem
December 31st, 2007 Smart for Life™ Offers $100 to Pure Weight Loss Customers
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PURE WEIGHT LOSS NEWS BY DATE:

January 10th, 2008 Pure Weight Loss is Pure Frustration for its Abandoned Customers
January 8th, 2008 Pure Weight Loss Closing Under Investigation
December 31st, 2007 Pure Weight Loss Chain Closing: Many Questions, Few Answers
December 20th, 2007 Pure Weight Loss Employees Get Pink Slips for the Holidays
February 20th, 2007 ABC’s 20/20 Runs Free LA Weight Loss Franchise Infomercial

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“Once regarded as irrelevant to economic activity, environmental problems are drastically rewriting the rules for business, investors, and consumers, affecting over $100 billion in annual capital flows,” say Worldwatch Institute project co-directors Gary Gardner and Thomas Prugh.

The world’s first global, sustainable market is becoming a reality according to a new report from the Worldwatch Institute. Environmental initiatives, revolutionary industrial production methods and a surge in environmentally focused investment groups are all highlighted among the increasingly important role that environmental issues play in the new world economy.

Another sign of dramatic change is the 575 environmental and energy hedge funds now in existence, most of them formed in the last few years. “Clean tech” has rapidly grown to be the third largest recipient of venture capital, trailing only the World wide web and biotechnology. And 54 banks, representing 85 percent of global private project finance capacity, have endorsed the Equator Principles, a new international standard of sustainability investment.

The report also highlights how the current global economy is outpacing its “ecological base” using up natural resources at an unsustainable rate but notes that we possess the power and tools to change its course.

“Continued human progress now depends on an economic transformation that’s more profound than any seen in the last century,” says Worldwatch president Christopher Flavin. “We should be practicing a sustainable approach to economics that takes advantage of the capability of markets to allocate scarce resources while explicitly recognizing that our economy is dependent on the broader ecosystem that contains it.”

Read the Worldwatch article at Adam Smith, Meet Mother Earth, more on the report at State of the World 2008: Innovations for a Sustainable Economy (full report available for purchase: $15 e-book, $18.95 paperback)

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“Once regarded as irrelevant to economic activity, environmental problems are drastically rewriting the rules for business, investors, and consumers, affecting over $100 billion in annual capital flows,” say Worldwatch Institute project co-directors Gary Gardner and Thomas Prugh.

The world’s first global, sustainable market is becoming a reality according to a new report from the Worldwatch Institute. Environmental initiatives, revolutionary industrial production methods and a surge in environmentally focused investment groups are all highlighted among the increasingly important role that environmental issues play in the new world economy.

Another sign of dramatic change is the 575 environmental and energy hedge funds now in existence, most of them formed in the last few years. “Clean tech” has rapidly grown to be the third largest recipient of venture capital, trailing only the World wide web and biotechnology. And 54 banks, representing 85 percent of global private project finance capacity, have endorsed the Equator Principles, a new international standard of sustainability investment.

The report also highlights how the current global economy is outpacing its “ecological base” using up natural resources at an unsustainable rate but notes that we possess the power and tools to change its course.

“Continued human progress now depends on an economic transformation that’s more profound than any seen in the last century,” says Worldwatch president Christopher Flavin. “We should be practicing a sustainable approach to economics that takes advantage of the capability of markets to allocate scarce resources while explicitly recognizing that our economy is dependent on the broader ecosystem that contains it.”

Read the Worldwatch article at Adam Smith, Meet Mom Earth, more on the report at Say of the World 2008: Innovations for a Sustainable Economy (full report available for purchase: $15 e-book, $18.95 paperback)

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Compostmodern is an interdisciplinary design conference dedicated to promoting sustainable solutions within the design community at big. It will be held in San Francisco this Saturday, January 19, 2008.

This is a great chance to get insight on the role of design in the shift towards sustainability from some of the most respected voices on business, environment and design.

Speakers include

Joel Makower (GreenBiz.com) a well- respected voice on business, the environment, and the bottom line. The Associated Press has called him the guru of green business practices. Joel is co-founder and executive editor of Greener World Media, Inc. which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com.

Alex Steffen (Worldchanging) the Executive Editor of Worldchanging since he co-founded the organization in 2003, as the next phase in a lifetime of work exploring ways of building a superior future. In a very short time, Worldchanging has become the most widely read sustainability related publication on the World wide web, with an archive of over 7,000 articles by leading thinkers around the world.

Adam Werbach (Act Now Productions) founder and CEO of Act Now. He is highly regarded as one of the worlds experts in sustainability. At age 23, Adam was elected as the youngest president ever of the Sierra Club, the oldest and largest environmental organization in the United States.

Marc Alt and (AIGA Center for Sustainable Design) Marc Alt is the principal of Marc Alt + Partners, a New York based design consultancy specializing in research, business analysis, brand strategy, and environmental strategy for corporations, non-profi ts and philanthropic organizations. And co-chair of the AIGA Center for Sustainable Design (CFSD), a nationwide initiative to elevate sustainable thinking within the design profession at large.

…and many more thoroughly engaging speakers are on the list so if you are in the San Francisco area this weekend mark your calendar for Compostmodern 08 and get your green on. Register here.

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