Numbskulls at the Wall Street Journal - Israel Hasbara Committee (subscription)
Posted by: admin in TodayNumbskulls at the Wall Street Journal - Israel Hasbara Committee (subscription)
|
After 18 months and 5,000 interviews, Xerox (NYSE: XRX) launched its new logo thanks to Interbrand’s creative team this week. Here it is:
Now, remember the old logo:
Here’s what’s being said about the new Xerox logo around the blogosphere: Over at the Dim Bulb blog, Jonathan Salem Baskin asks if the new logo is really just an afterthought to the rebranding Xerox has been going through for several years now, and on the Brand Identity Guru blog, Scott White asks if the new logo really leverages Xerox’s brand identity. Here’s what Xerox has to say: Following is the explanation of the new logo taken from the Xerox press release announcing the new branding on January 7, 2008:
And here is what I’ve to say: I think I should begin out by saying I didn’t even make the connection that the white on the ball is supposed to be an ‘X’. With that said, I think the logo is definitely very web-friendly and an improvement over the old logo, but I’m not sold on its being representative of links to the Xerox heritage. However, it certainly is more modern than the old logo. Let’s put it this way. Do I like the new logo? Not really, but anything would be an improvement over the old Xerox logo. And now for what you think: Leave a comment and let Brandcurve’s readers know what you think about the new Xerox logo? Does it seem to accurately reflect the new Xerox brand as the company’s press release claims? Was it worth 18-months of time and expense? Tags: Xerox, Xerox brand, Xerox new logo, rebranding, brand strategy, brand icons, logos, brand image
They don’t make chargers or batteries for this phone anymore. The word of the day was “obsolete”, as in you’re the sucker who purchased a product which would become obsolete before its useful life was over. And as in we are the company who sold you a product that would quickly become obsolete and we aren’t going to do anything when it does. I understand that technology evolves very fast. However, there is a problem when companies don’t take responsibility for end use. Cell phones, personal, DVD players and all the soon-to-be obsolete parts that are sold with them have created the major global problem of how to deal with e-waste. Very tiny of our gadgets get recycled and when they do it is often to the detriment of the environment, developing countries or already disenfranchised segments of our society. Tackling this and other sustainability issues within the technology industry is the focus of the Greener Gadgets Conference in NYC February 1st, 2008. Greener Gadgets is a one day conference featuring key representatives from some of the largest consumer electronics companies in the world, innovators from academic thinktanks, members of startups focused on renewable energy, and some of the leading minds in the word of sustainable design and business. Industry leaders, entrepreneurs, journalists, and designers will gather to discuss the business case for the greening of the consumer electronics industry. Topics to be addressed include: design for sustainability, product life cycle management, take-back and recycling programs, energy efficiency, greener materials, and green lifestyle and product marketing. An attached gallery space will feature a green prototype office display and technology exhibits from companies on the cutting edge of green tech. I’ll be there, will you? Learn more and get involved at the Greener Gadgets website! Also check out this great resource on e-waste by Jennifer Van Der Meer of o2-NYC. And the GreenPeace Guide to Greener Electronics. What’s your idea of a green gadget? Got a design in mind? Check out the Greener Gadgets Design Competition, over $4,500 in prizes up for grabs for ideas that bring solutions for greener electronics. |
Entries (RSS)