Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008. 

According to eMarketer, on the web advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007.  Additionally, spending on paid search advertising is expected to grow by 27.5% in 2008 up from 26.8% in 2007.

Take a look at the table below from eMarketer that outlines their predictions about online advertising spending by format from 2006-2011.

I think one of the most interesting parts of these projections is the expectation that on the web ad spending growth will peak in 2008.  Am I reading the table wrong?  Could that be accurate?  While I definitely think companies should shift on the internet marketing budgets from advertising to social media and viral marketing initiatives, I can’t imagine that on the internet advertising spending growth will peak this year.

What do you consider these predictions?

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Jan 3, 3:35 AM EST
Associated Press - In addition, the health of the consumer is again in focus as investor are awaiting the government’s December employment report, due Friday. Investors weren’t swayed by the release of the Fed’s minutes from its Dec. 11 meeting. Central bankers cut

Abertis To Buy ACS`s Stakes In Autopista Central And Rutas Del
RTT News - The company stated it would issue a press release on January 10 and hold an investor call on January 11. Get All Quick Facts & Alerts Delivered Right to Your Desktop Daiichi Sankyo, Eli Lilly Submit NDA With U.S FDA For Investigational Antiplatelet

Assisted Living Concepts, Inc. to Participate in Stifel Nicolaus
MSN MoneyCentral - Assisted Living Concepts, Inc. to Participate in Stifel Nicolaus Investor Conference January 4, 2008 2:33 PM ET Assisted Living Concepts, Inc. (NYSE: ALC) announced that it will participate in the Stifel Nicolaus Senior Housing

Secure Computing to Present at Upcoming Investor Conference
MSN MoneyCentral - Secure Computing Corporation (NASDAQ: SCUR), a leading enterprise gateway security company, today announced that John McNulty, chairman and chief executive officer, will participate in the following investment community conference in January: 10th

Accumulation Unit
Daily Telegraph - If you’re a confident investor you shouldn’t need to pay extra for advice you don’t need. Novice investors might appreciate a tiny bit of handholding at first. Unfortunately, there’s nothing to guarantee the advice you get will be any

You do not need any permission to link to any of the pages on this
PRWeb - VeraLight, a pioneer in the development of a groundbreaking diabetes screening device, has closed $5 million in Series A funding from an investor syndicate headed by vSpring Capital. vSpring was joined by Wasatch Venture Fund, Dow Chemical Company

Concur to Present at Citi’s Annual Software Investor Day
MSN MoneyCentral - Agree is the world’s leading provider of on-demand Employee Spend Management services. Concur enables organizations to globally control costs by automating the processes they use to manage employee spending. Concur’s end-to-end solutions seamlessly

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Daily Telegraph - After the alarms and scares of the past few months, I think it is as well to remind ourselves that shares are now fundamentally good value. For those who can stand it, here’s the justification for that assertion; the dividend yield on the FTSE All

Obama, Huckabee Lead Going Into Iowa Caucuses []
RTT News - 1/3/2008 2:53:26 PM Democratic presidential hopeful Senator Barack Obama of Illinois enters the Iowa caucuses today with a four point lead over his closest rival, former North Carolina Senator John Edwards, a new poll showed. Senator Hillary Clinton

Carrols Restaurant Group, Inc. to Present at Two Investor Conferences
Forbes - On Wednesday, January 16, 2008, the Company’s Chief Financial Officer, Paul Flanders, will present at the 10th Annual ICR XChange Conference at the St. Regis Monarch Beach Resort & Spa in Dana Point, CA. The presentation will start at 1:30 PM Eastern

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CNN - Simon , 72, wealthy investor, philanthropist and conservative Republican who was federal “energy czar” during the Arab oil embargo of the mid-1970s and treasury secretary under President Ford; of complications from pulmonary fibrosis, June 3, Santa

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The Ledger - The historic Mackay estate was built by Alexander Mackay, a Scottish entrepreneur and investor who purchased the property on Lake Rochelle in 1915 and hired British botanist John Morley to come to Florida to start construction of the Mackay family

TOP VIDEO
CNBC - With the January football transfers window now open across Europe, will the credit crunch have any impact on the financing of buying new players? Brian Sturgess, editor of Soccer Investor, has more analysis.

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I’m not such a fanatic about New Year’s Resolutions because change is an ongoing process. I do have a standing resolution that I don’t want to wake up and begin the year with a hangover, I’ve fulfilled that one for quite some time.

However, if I was put on the spot to give you one I’d state that my resolution this year is to do more of what I do and to do it superior, like more of this and this and this and so on and so on. All of my hopes this year have a little to do with this and this. I say hopes with a cheerful optimism because 2007 proved to be a monumental year for the environment and in many ways it looks to just get superior.

There are so many ways to go green at home and work, simple steps to make progress include ideas and actions that have sustainability in mind. Like using less paper by printing only when necessary, saving energy by powering down and avoiding phantom loads, biking or walking to work, taking the train, the list is endless.

Still, there’s something about a New Year’s Resolution that makes us all listen up. It’s a call to action, a goal, a path. Even if it doesn’t go as planned it’s better to at least give it a go. So I want to know what readers are thinking. What are your green goals for your business or work this year? I want to know! Leave a comment and share your vision of green for the coming year!

Need a little inspiration? You might like to check out TreeHugger’s ongoing The Year Ahead, where over the month of January a number of green gurus will share their eco-resolutions and outlooks for the next 365 days. The series starts with Danny Seo, green-living guru and author of the Simply Green book series? You can check it out here.

Happy New Year!

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