Think the green market is dominated by youth? Think again. A survey from AARP and Focalyst has found that forty million boomers are thinking about the environment when it comes to brand selection:
The green thing is not just for kids… a new report out from AARP Services and Focalyst on boomers and how social consciousness is alive and kicking when it comes to how they spend their money. According to the survey results 40-million boomers vote with their wallets and purchase environmentally safe brands. Referred to as “Green Boomers,” this massive segment is often more demanding of quality in the products and services they purchase, more attuned to advertising, both positively and negatively, and exhibit higher brand loyalty than other boomers. - Jill Greenburg, AARP
Boomers have a significant impact on today’s ever-greening economy with consumer behaviors that include buying organic foods, locally produced goods, using energy-efficient fixtures, investing in renewable energy and contributing to community efforts for the environment. And it’s not just wealthy boomers…
What’s driving the trend? It’s likely a combination of factors but one thing is certain, the trend is growing. And with more than half of the 79 million boomers on board with environmentally responsible spending they represent a huge part of the green economy. Perhaps it’s just true that with age comes wisdom and going green just makes sense.
More:
- Boomers Discover That It’s Easy Being Green at USA This day
Via EL
*In another study, Focalyst found that more than 80 percent of baby boomers are online…New Study Shows Baby Boomers are On the web (PDF)
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