Pure Weight Loss Chain Closing: Many Questions, Few Answers

01 01 2008

Pure Weight Loss Chain Closing: Many Questions, Few Answers

Posted by: in Networking

(FranchisePick.Com) The abrupt closing of 400 Pure Weight Loss centers nationwide, which has left thousands of members owed hundreds, even thousands of dollars in products and services, is remarkable in the complete lack of information being provided even to the its own soon-to-be-unemployed staff members. Vahan Karian, chairman and chief executive officer of the company, would not speak to the media. The company’s attorney did not return calls. Pure Weight Loss’ public relations firm would disclose how many diet centers and employees were affected by the closure.

If you have information or insight to add to the murky timeline of events, please share it in the comments section below.

August, 2007 LA Weight Loss changed its name to Pure Weight Loss. Pure Weight Loss hired Joy McAndrew, formerly with NutriSystem, as VP Marketing.

December 8, 2007: FranchisePick.Com reader and Pure Weight Loss member Ana reports that she and her sister “went in for our usual weigh in, only to find that the office was shut, called monday, and nobody answered.went on the web got their 800 # and called they simple stated that they closed their California offices.”

December 11, 2007 Pure Weight Loss VP Marketing Joy McAndrew posted a press release touting a new affiliate program for the “Pure at Home” (PureAtHome.com) online weight loss program. (SEE BELOW) Shortly after, pureathome has the same closure notice as the main site.

December 17, 2007 FranchisePick.Com reader and Pure Weight Loss member Martin W reports he and his wife ”found out that the office will be open for 2 more days. Yesterday apparently many people went in and got as many products as they could to fill what they had already paid for.”

December 18, 2007 FranchisePick.Com reader and Pure Weight Loss member Nala says she called her center ” to let them know when I would be coming in for a weigh in and no one answered the phone, so I called another center to see what was going on…. When the counsler answered the phone she told me the only reason why she answered the phone is because she thought I was another counsler returning her call and that as of Jan. 2, 2007 all the stores will be closed.”

December 19, 2007 Philly.com posted: “In a terse statement, Pure Weight Loss said it would close Jan. 4 after 18 years because of “fierce competition from the Internet; the introduction of Alli, the over-the-counter weight-loss pill, and other commercial diet programs; combined with a difficult economic environment.”

Pure Weight Loss Affiliate Program Set to Gain Momentum

Pure Weight Loss, facilitating weight loss management through centers and Web sites, has recently launched an affiliate program.

(PRWEB) December 11, 2007 — Pure Weight Loss, facilitating weight loss management through centers and Web sites, has recently launched an affiliate program. Interested parties in the on the internet community will be able to showcase Pure Weight Loss‘ “At Home” services.

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We hope to extend our services to more individuals and provide our affiliates with opportunities to grow their own businesses through the affiliate program.

These services focus on helping people lose weight from the convenience of their own homes by offering consultation from dietitians, on the web tools, recipe modifications using their exclusive Pure Chef service, and their own line of products that include weight loss supplements to help keep clients in control.

Those affiliates partaking in the program will be able to offer browsers the same opportunities found at Pure Weight Loss‘ At Home site. Affiliates will be able to utilize their sites to host Pure Weight Loss’ banners and logos, directing potential members to the Pure Weight Loss affiliate site.

Affiliates will benefit $35 for each new At Home member joining the system through their site.

Pure Weight Loss established the At Home concept to make it easier for clients to lose weight anywhere at their convenience. The site offers the same services found in their 350+ nationwide centers.

“We want to deliver the same individualized attention and effective results to our clients at home as we do in our centers,” states Senior Vice President of Operations, Chris Burnard. “We hope to extend our services to more individuals and provide our affiliates with opportunities to grow their own businesses through the affiliate program.”

The Pure Weight Loss At Home site is designed with resources to ameliorate weight loss. Customized programs are engineered by dietitians, and counselors are available to provide support 24/7.

The site proudly boasts their exclusive Pure Chef feature which allows users to submit a recipe for their favorite dishes to be modified to fit their weight loss program. Meal planners, restaurant guides, and other tools are incorporated into the site, as well. PureAtHome.com also offers the entire line of products offered by Pure Weight Loss, available for buy with free shipping on orders over $50.

Pure Weight Loss offers their services in their nationwide centers and on the web. The objective of their services is to promote learning and the maintenance of a healthy lifestyle. The company utilizes one-on-one support, teaching about nutrition, and providing insights about eating healthy in order to help their clients obtain their goals.

Pure Weight Loss was founded in 1989 and has become a leading company in the weight loss industry. The Pure Weight Loss system is designed to offer their members convenient, effective, and affordable results using an individualized approach. Pure Weight Loss offers freedom and flexibility to help their clients stay in control. Visit the Pure Weight Loss Web site at www.PureWeightLoss.com.

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