Posted by: in General News
San Francisco-based Pacific Gas & Electric Co. will be the first U.S. utility to purchase electricity generated by wave power. PG&E’s new contract will use electricity in its new contract would come from a wave project planned by Canada’s Finavera Renewables Inc. for the waters off the coast of Northern California’s Humboldt County, according to the LA Times.
The PG&E Corp. subsidiary said power from the 15-year deal would be delivered beginning in 2010 and would provide a relatively meager boost to the grid — just 2 megawatts, or enough to power about 1,500 homes. But the company said the power deal was a significant milestone for a promising technology that could be a major source of renewable energy for the state. - LA Times
The move by PG&E to embrace this emerging technology shows that the market is there for innovative renewables. In California, new laws require utilities to obtain 20 percent of their electricity from renewable energy sources by 2010. Wave power has the potential to capture more energy in less space than wind and solar power systems.
Finavera’s “wave park” would include eight bobbing buoys set up roughly 2 1/2 miles off shore from Eureka, Calif. The up-and-down motion of the Pacific Ocean would power a pump that creates electricity, which would be delivered to a PG&E substation via an underwater transmission cable. - LA Times
There are still concerns about the impact of this technology on the region’s fishing industry, wildlife and outdoor recreation but Finavera has been conducting tests off the coast of Oregon and is involved with wave energy projects in Portugal, Canada, the United Says and South Africa.
You can check the launch of Finavera’s Aquabouy 2.0 Wave Power Generator over at Inhabitat.
See how it works (Finavera Renewables video)…
Via LA Times
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Posted by: in General News
San Francisco-based Pacific Gas & Electric Co. will be the first U.S. utility to buy electricity generated by wave power. PG&E’s new contract will use electricity in its new contract would come from a wave project planned by Canada’s Finavera Renewables Inc. for the waters off the coast of Northern California’s Humboldt County, according to the LA Times.
The PG&E Corp. subsidiary said power from the 15-year deal would be delivered beginning in 2010 and would provide a relatively meager boost to the grid — just 2 megawatts, or enough to power about 1,500 homes. But the company stated the power deal was a significant milestone for a promising technology that could be a major source of renewable energy for the say. - LA Times
The move by PG&E to embrace this emerging technology shows that the market is there for innovative renewables. In California, new laws require utilities to obtain 20 percent of their electricity from renewable energy sources by 2010. Wave power has the potential to capture more energy in less space than wind and solar power systems.
Finavera’s “wave park” would include eight bobbing buoys set up roughly 2 1/2 miles off shore from Eureka, Calif. The up-and-down motion of the Pacific Ocean would power a pump that creates electricity, which would be delivered to a PG&E substation via an underwater transmission cable. - LA Times
There are still concerns about the impact of this technology on the region’s fishing industry, wildlife and outdoor recreation but Finavera has been conducting tests off the coast of Oregon and is involved with wave energy projects in Portugal, Canada, the United Says and South Africa.
You can check the launch of Finavera’s Aquabouy 2.0 Wave Power Generator over at Inhabitat.
See how it works (Finavera Renewables video)…
Via LA Times
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Posted by: in General News
Think the green market is dominated by youth? Think again. A survey from AARP and Focalyst has found that forty million boomers are thinking about the environment when it comes to brand selection:
The green thing isn’t just for kids… a new report out from AARP Services and Focalyst on boomers and how social consciousness is alive and kicking when it comes to how they spend their money. According to the survey results 40-million boomers vote with their wallets and buy environmentally safe brands. Referred to as “Green Boomers,” this large segment is often more demanding of quality in the products and services they buy, more attuned to advertising, both positively and negatively, and exhibit higher brand loyalty than other boomers. - Jill Greenburg, AARP
Boomers have a significant impact on today’s ever-greening economy with consumer behaviors that include buying organic foods, locally produced goods, using energy-efficient fixtures, investing in renewable energy and contributing to community efforts for the environment. And it’s not just wealthy boomers…
What’s driving the trend? It’s likely a combination of factors but one thing is certain, the trend is growing. And with more than half of the 79 million boomers on board with environmentally responsible spending they represent a huge part of the green economy. Perhaps it’s just true that with age comes wisdom and going green just makes sense.
More:
Via EL
*In another study, Focalyst found that more than 80 percent of baby boomers are online…New Study Shows Baby Boomers are Online (PDF)
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Snapple is introducing a new logo and package design. The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I’ve to agree with Armin from the Brand New blog in that the new logo and design are modern and clean. Had they launched for a brand other than Snapple, I may not have a problem with them, but the new look just doesn’t seem to fit the Snapple brand image.
For me, the Snapple brand has always seemed to represent the anti-corporate drink for people who were “too cool to drink some other brand.” In fact, over the years, Snapple became a cult brand with a strong and loyal following. Introducing a new logo and package design that screams upper-crust as opposed to against-the-grain doesn’t seem to be an appropriate fit.
I can’t image the new logo and package design will injured Snapple sales significantly, but I do think it will confuse loyal customers in terms of their established expectations for the brand.
What do you think of the new Snapple logo and package design? Do they seem like an effective representation of the brand’s existing image or do feel a disconnect?
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